The Effects of Religiosity, Trust, Intimacy Toward Commitment and Customer Loyalty at Shariah Microfinance

Customer loyalty is a crucial element of the goals achieved in every business. Companies must provide excellent service to increase customer loyalty. Thus, developing theoretical model with empirical evidence related Islamic banks Central Java necessary. Self-administered questionnaires were used collect data. The study was conducted by involving 230 shariah microfinance customers as respondents who taken purposive sampling. data analyzed using structural equation AMOS (SEM-AMOS). results indicate that all hypotheses are accepted. Religiosity, trust, and intimacy can commitment services. Religiosity antecedent commitment, while variable has most considerable influence on increasing commitment. Keywords: intimacy, loyalty, religiosity, microfinance, trust